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10 Strategies To Help Sell a Commercial Property Fast

July 05, 202310 min read

Selling commercial property can be a challenge, but with the right strategies, it can be done quickly and easily. We'll explore the top 10 strategies for motivated sellers to sell their commercial property.

  1. Price is key. Do market research, and factor in location, size, and condition to determine a fair price that will attract buyers.

  2. Upgrade your property's curb appeal. Invest in landscaping, exterior upgrades, and maintenance to make your property visually appealing.

  3. Create a strong online presence. Use professional photos, virtual tours, and detailed descriptions on real estate sites to show off the property's features.

  4. Hire a reputable real estate agent or sell quickly to an investor like me. We have access to many potential buyers (including myself), and the skills needed to close deals.

  5. Stage the property. Remove any clutter and personal items, and showcase the versatility and function of each area.

  6. Host open houses or virtual tours. This creates urgency and encourages serious buyers to make an offer first.

  7. Have all paperwork and documents ready for review. This streamlines the selling process and makes it easier for buyers.

  8. Be flexible and open to negotiations. Offer incentives, like seller financing or leaseback options, to sweeten the deal.

  9. Don't forget the power of marketing. Use traditional and modern methods, like print ads and social media, to reach many people.

  10. By implementing these strategies, motivated sellers can sell their commercial property swiftly and get the outcome they want. Don't wait - use these tactics today for a successful sale. Setting a competitive price can help you get lucky with buyers.

Set a Competitive Price

To sell your commercial property quickly, setting a competitive price is key. Here are 3 points to consider:

  1. Research the market: Find out current trends & prices. This will help you set a realistic & attractive price.

  2. Look at location & amenities: Factor in location, amenities & unique features. They can influence perceived value & justify a higher price.

  3. Analyze recent sales: Compare prices, conditions & appeal of similar properties in the area.

Other details to consider:

  1. Price slightly below market value: Attract buyers by pricing your property slightly lower than comparable listings.

  2. Offer incentives: Make your property more attractive by offering flexible payment terms or adding fixtures/furnishings.

  3. Be open to negotiations: Prepare to negotiate on price if needed. This can create a sense of collaboration & increase chances of closing a deal.

By setting a competitive price, researching properly & implementing the right strategies, you can sell your commercial property fast in today's competitive real estate market.

Stage the Property

Professional property staging is a must for sellers wanting to make a quick sale. It's all about designing the space to show off its best features and create an attractive atmosphere. This makes buyers envision themselves in the property and helps to increase their emotional connection, leading to faster sales.

Here's a 6-step guide to staging your commercial property:

  1. Declutter: Get rid of any items, furniture, or equipment that can make the space look crowded or messy. Clean and organize everything to make it look spacious and inviting.

  2. Neutralize the Décor: Use neutral colors on walls, floors, and furnishings. Avoid bold or personalized decorations that could distract potential purchasers.

  3. Highlight Key Areas: Identify the unique selling points of your property and make sure they stand out. Showcase important areas such as reception rooms, meeting spaces, or breakout areas with attractive décor and furnishings.

  4. Maximize Natural Light: Let natural light in by opening curtains or blinds. If needed, use mirrors to reflect light and create an illusion of bigger spaces.

  5. Enhance Curb Appeal: Don't forget the exterior of your property. Make sure the entrance is well-maintained, clean, and inviting. Consider adding plants or flowers to increase curb appeal.

  6. Hire Professional Help: If you're unsure about staging, consider hiring a professional stager who has expertise in commercial real estate. They can provide valuable insights on creating an environment that appeals to buyers.

It's important to evaluate staging efforts based on market trends and buyer feedback. Making changes can help keep your property competitive.

Use High-Quality Photos

High-quality photos are important for selling commercial property. They catch attention and create a great first impression. Here are four reasons why you should use high-quality photos to market your property:

  1. Showcase the best features. Professional photography can highlight the unique selling points. From amazing architecture to roomy interiors, these images can attract buyers and increase their interest.

  2. Instill confidence. Clear images that represent the property accurately make buyers trust its condition and value. Photos are more reliable than written descriptions or virtual tours.

  3. Visualize space. Photos help buyers imagine how their business would fit in the layout and design. This sparks desire and motivation to make an offer.

  4. Generate more interest. Eye-catching visuals stand out among competitors' listings and increase chances of multiple inquiries and offers.

So, advertise online with high-quality photos to get the best out of your commercial property!

Advertise Online

Boost your property's online presence to attract motivated sellers. Leverage social media, utilize targeted ads and create compelling content. Optimize your listings with high-quality photos & detailed descriptions. Gather testimonials from satisfied clients to build trust. Utilize search engine optimization to ensure top search results. Highlight any unique amenities or features of the property. Create a virtual tour using 3D technology for a unique approach. Watch those motivated buyers slide into your DMs faster than a greased pig at a country fair!

Utilize Social Media

Social media platforms boast billions of users and have become an invaluable tool for sellers looking to quickly offload their commercial property. Leverage these platforms to reach a wider audience, flaunt the unique features of your property, and generate more leads. Here are 5 strategies to effectively use social media:

  • Craft eye-catching content: Put together aesthetically pleasing posts that showcase the prime selling points of your property. Include high-resolution visuals, videos, plus captions that grab attention.

  • Targeted advertising: Utilize social media's advanced targeting options to deliver ads to those who match the buyer profile you're looking for. This way, your property will be seen by genuinely interested parties.

  • Engage with prospects: Reply promptly to comments, messages, and inquiries from prospects. Doing this builds trust and creates positive word-of-mouth, increasing the chances of successful negotiations.

  • Partner with influencers: Team up with influential people or organizations in related industries. Look for influencers who reach your target market and leverage their following to gain exposure.

  • Include hashtags and geotags: This helps your post appear on relevant searches. Incorporate appropriate hashtags and geotags to boost visibility.

Plus, keep track of metrics such as engagement rate, click-through rate, and conversion rate to identify and improve areas. Interestingly, a study by Forbes found that properties marketed via social media have a 20% higher closing rate than those without a social media presence - highlighting its importance as a tool for sellers in the commercial real estate market.

Network with Real Estate Professionals

Connecting with real estate experts is key for those hoping to sell their commercial property quickly. Team up with industry pros to open up a world of possibilities for successful transactions.

  • Real Estate Agents: Connect with experienced real estate agents who specialize in commercial property sales. They have the info and connections to help you find qualified buyers swiftly.

  • Property Managers: Reach out to property managers who manage commercial properties in your area. They have insider knowledge on potential buyers and can help you promote your property effectively.

  • Investors: Link up to active investors who focus on commercial properties. These people are always searching for profitable investments and may be keen on buying your property.

Opening up to new channels can bring about unexpected results. Consider going to local seminars, conferences, or networking events where you can meet potential buyers, lenders, or other sellers in similar situations.

Offer Incentives

Entice potential buyers with strategic moves for motivated sellers looking to sell their commercial property quickly. Offer financial options, such as lower interest rates or extended payment terms, to overcome financial barriers.

Highlight Unique Selling Points

Highlighting the distinctive features of a commercial property is essential for attracting prospective buyers. Here are some strategies to help sellers spotlight what makes their property stand out:

  • Location: Stress the prime spot and its nearby amenities, transport links, and well-known attractions. Make sure to mention any upcoming developments or improvements in the area.

  • Features and Facilities: Mention the special features that make the property desirable. This could include state-of-the-art technology, modern architecture, or customizable spaces.

  • Past Successes: Provide examples of former successful businesses that have operated from the premises. Buyers will be inspired by knowing that others have found success in this location.

  • ROI: Demonstrate the potential return on investment (ROI) by discussing current market trends in the area. Include data on property appreciation rates, rental demand, or other relevant information.

Aside from these strategies, sellers should also create visually appealing marketing materials to capture the essence of their property. Plus, they should stage the commercial space to make it inviting for buyers. This could involve rearranging furniture, adding plants, or improving lighting.

Be Responsive and Flexible with Showings

If you're a motivated seller, wanting to sell your commercial property fast, you must be responsive and flexible with showings. Here are five tips to help you:

  1. Make yourself available - stay organized and answer inquiries quickly.

  2. Be flexible - accommodate potential buyers' schedules, even if it means outside of regular business hours.

  3. Prepare in advance - keep the property clean, neat and presentable. Remove any distractions.

  4. Supply necessary info - have a package with floor plans, lease history, financial projections and recent improvements.

  5. Offer virtual tours - this allows buyers to get a sense of the property remotely.

To increase your chances of a quick sale, network with real estate professionals who specialize in commercial properties. They can help you promote your listing and attract interested buyers.

Remember, being responsive and flexible with showings is essential. Follow these strategies to find a buyer for your commercial property faster. Lastly, invest in professional staging services to show the full potential of your property during showings. This often leaves a lasting impression and can lead to quicker sales.

Frequently Asked Questions

How can I sell my commercial property quickly?

There are several strategies that can help you sell your commercial property quickly:

  • Price it competitively based on market trends.

  • Enhance curb appeal and stage the property effectively.

  • Utilize professional photography and marketing materials.

  • List the property on reputable real estate websites.

  • Consider hiring a qualified real estate agent with experience in commercial property sales.

  • Be responsive and flexible during the negotiation process.

Should I invest in property improvements before selling?

Investing in property improvements can significantly enhance the appeal and value of your commercial property. Simple upgrades like fresh paint, landscaping, and minor repairs can attract more buyers and potentially increase the selling price. However, it's important to evaluate the potential return on investment and consult with a professional before making any major renovations.

How do I determine the right listing price?

Determining the right listing price for your commercial property requires careful analysis of market trends, comparable sales, and the property's unique features. It's recommended to consult with a real estate agent who can conduct a comprehensive market analysis to provide an accurate estimate of your property's value. Pricing it competitively will attract more motivated buyers.

What role does marketing play in selling commercial property quickly?

Effective marketing is crucial in selling commercial property quickly. Utilizing professional photography, creating high-quality marketing materials, and listing the property on reputable real estate websites can attract a larger pool of potential buyers. It's essential to showcase the property's key features and benefits to generate interest and inquiries.

Are there any legal considerations when selling commercial property?

Selling commercial property involves various legal considerations, including ensuring proper documentation, complying with zoning regulations, and disclosing relevant information to potential buyers. It's advisable to consult with a real estate attorney or experienced real estate agent who can guide you through the legal aspects and help avoid any legal pitfalls.

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Jake Brackenwagen

My name is Jake Brackenwagen, owner and founder of IICF and Jake Buys Houses. I was born and raised In Eau Claire, Wisconsin and both of my real estate buinsesses are based there as well (even though I love looking at deals all over the USA). I have come a long way since my early days of selling bait fish and mowing lawns. My passion for real estate began at a very young age, and I had already created my own business ventures by the time I was a pre-teen. I ventured into the world of commercial real estate investing in high school and have since then never looked back (10+ years!). My biggest asset has always been my willingness to take action, as I pursue opportunities that most people would not dare to consider. I approach all his deals with a calculated risk, always seeking out the best possible deal for everyone involved.

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